Monika Petroczy

I’m Monika Petroczy, Artisan. I started MoniDesign in 1999 in my home in downtown Santa Barbara. Since then I have teamed up with other creatives and collaborated on many great projects.

I’ve created and managed countless map and information graphics projects, built web sites or redesigned them. I have been involved in every aspect from planning, design, layout, client interaction, final preparation for printing to launching. It is my craft to take technical information and to make it beautiful and presentable, and to communicate effectively. My goals are to create graphics and maps with the audience in mind; to solve problems and to create branding that lasts beyond the trends, or maximizes existing branding.

I discovered my passion for cartography while at UC Santa Barbara studying earth sciences for my geography degree. I began as a cartographer at maps.com in 1996, back in the days of Aldus Freehand and pizza box Macintoshes. Within a year, I was teaching my colleagues methods I had discovered for best cartography and graphic design practices and I managed projects. I sought to upgrade and present map information as aesthetically as possible. I had later discovered methods for obtaining and working with elevation data for shaded relief and importing GIS data for base maps at varying scales. I took courses in art, graphic design, web design, and GIS. I outgrew the job and left to be an independent contractor.

Next I worked at Mark Oliver Inc., Inc learning about packaging design and print before the firm moved to another city.

Next I worked at CHK America and trained in cartography specifically for transit and passenger information graphics. I honed my mapping and layout skills, managed projects and interacted with clients.

I left CHK to start my own agency and to learn web design. I also worked as an independent contractor with Fritz Creative, Digital Orange Studios, Phi Web Studios, and with many of own clients creating WordPress – based websites, email marketing, social media, winery and historical maps, logos, brochures, presentations, murals and apparel.

I am an avid hiker, beach ultimate frisbee player and gardener.

Current work:

Web, graphic design and internet marketing consulting agency. Focus on events, small business and non profit web design in WordPress, branding, print and social media.

Independent contractor for Fritz Creative, Digital Orange Studios, Phi Web Studios. 

Apparel design company creating custom leggings and other apparel: InfinityThreads

Highlights of career experience:

  • Design and develop web sites, branding, social media marketing, custom newsletters and apparel for a large event, smaller events, small businesses, and non profits
  • Part of Fritz Creative team that redesigned six Antioch University web sites in WordPress and created marketing materials, ads and custom email marketing AUSB
  • Sourced, designed and laid out numerous Transit maps, and prepared for printing, using agency style guides
  • Sourced, designed and laid out numerous Educational, Tourism and Historical maps
  • Trained colleagues in best map design practices and techniques 
  • Created leggings, art and apparel e-commerce stores
  • Designed and painted over 15 public Utility Box murals In Ventura, Glendale, Harbor City, San Pedro, Manhattan Beach and Los Gatos, CA.

Responsibilities and skill sets include:

Project management, client relations, project design and layout for web or print; 

Graphic design production in the Adobe Creative Suite including Illustrator, InDesign and Photoshop;

Cartographic sourcing, design and layout;

Building web sites in WordPress, customizing CSS and templates, image editing, retouching and optimization;

Web site hosting and email set up; WordPress plug in set up; 

Optimizing websites for various screens, simple video editing;

Multi page document layout and production, print preparation;

Social media ad and post preparation and scheduling;

Apparel, disc and swag design and printing;

Mural design and painting.

Please see my web site for my portfolio: www.monidesign.com

Work History:

2001-2008: CHK America  – Transit map sourcing, design and layout, project management, client relations

2001: Mark Oliver Inc., package design 

1999-2001: Freelance graphic design

1996-1999: maps.com – cartography, project management

Education:

  • Bachelors of Science University of California Santa Barbara in Geography and Earth Sciences;
  • Mapping and Geographic Information Systems courses at Santa Barbara City College;
  • UCSB Extension courses in web design, and graphic design for print;
  • Billy Gene is Marketing Social Media Marketing Course;