Getting the Tribe together for amazing events takes spreading the word through multiple channels and often multiple times. Having a branded website, though not a requirement, is the first place people will seek information. Creating a great first impression will not only get people excited to participate, it will get visitors familiar with your mission and identity. Your event web site can share an immersive multimedia experience, offer tickets, registrations, merchandise, include social media and allow people to share your events.
Printed materials are still a thing! Creating an ad in your local weekly may bring more people to your event than anything else. Passing out postcards or posting flyers at other events similar to yours are a great way to spread the word.
Designing apparel, promotional items and packaging requires the same skills as creating traditional print media, except that you must consider the design in three dimensions. Fortunately this can be accomplished with mock ups and experimentation. Clothing is a great way to create memorabilia and to share your brand.
Be careful to consider the environment before printing or creating “swag” . Consider migrating information from brochures online or into apps.